Why your brand needs to invest in social media influencers in Australia?

Do you know more than 94% of marketers prefer social media influencer marketing as it has the capability to drive 11 times more ROI in comparison to traditional digital marketing avenues. What is influencer marketing?

What is social media influencer marketing?

Using social media influencers in your marketing is the activity of forging relationships with the individuals who can build relationships for you. Whether an influencer’s audience is big or small, an influencer can reach out to consumers via their blogs and social networks that your brand may not be able to.

Elements of an influencer marketing strategy

 

• Find out the topics of influence that talk to your brand’s target audience.

• Vet the influencers who are a good contextual fit with your brand. Look for content quality, reach, engagement and an alignment of values with your brand.

• Relate and engage with to your target influencers via email and other social platforms. Ask them to associate with your brand and offer them compensation to develop mutually beneficial relationships.

• Analyse all earned media and classify which influencers and which topics surge your brand the most.
• Repeat. Once you’ve determined who and what aligns best with your brand you can choose to build a sturdier influencer marketing strategy every time.

 

Why social mediainfluencers in Australia?

• Action and social references are managed more effectively by “power middle.” Mid-level influencers such as bloggers carry a smaller but more faithful audience and give 16 times more engagement in comparison to paid media and “mega influencers.”

• Backinga social media influencer in Sydney to discuss their brand experience is important. 88% of buyers think online reviews “highly influential” when it comes to make a purchase decision.

• Millennials exhibit a huge segment of the purchasing people yet are radically different from other sections when it comes to how to promote to them. They examine purchases and a brand’s story more than other buyers.

• The most powerful influencer marketing strategies create and substitute lasting relationships with existing network, delighted consumers and new influencers who are highly active in relevant categories.