If you’re looking to revamp your brand’s social media marketing in Sydney, Instagram is one such platform that must be a part of your list. In recent times, social media platforms like Pinterest, Instagram and WhatsApp have emerged out as the most widely used social platforms among brands of all types and sizes.
Here are some great tips for Instagram marketing in Sydney that you must need to look at.
1. Build a community around an actionable Instagram hashtag
The great thing about this strategy is that it can be leveraged across other social platforms like Twitter and Pinterest, but works perfectly well on Instagram and is the most preferred way to get your audience to engage with your brand.
2. Associate with a good cause that aligns perfectly to your brand’s values
Some brands that take a distinctive approach to their posts by promoting and sharing their partnerships with their followers. For example, one of the popular lunch spots for salads, soups, and fro-yo, prides themselves on serving local and organically procured ingredients from farmers and reliable partners.
3. Relate to your followers while staying worthy for your brand
Likely you’ve already setup a few buyer personas and have a Knick of the makeup of the leads you’re nurturing and the customers you’re appreciating. But now you need to ponder upon why they’re on Instagram. To kill time? To check what’s up with their friends? To check-in on what their children are up to?
4. Don’t over post
This Instagram best practice is attractive self-explanatory, but for those new to the Instagram platform, please think that over-posting is a big insta-no-no!
5. Promote your Instagram everywhere
This one is also to some extent self-explanatory, but you need to leverage this platform in the same way you do your other social networks. For instance, do you have social likenesses on your homepage or product pages connecting visitors to your social channels? An Instagram icon needs to be included too.
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