Why Instagram marketing is the need of the hour?

The call to promote your daily business activities on various platforms may now be nothing more than a silent buzz — but Instagram stories are gaining popularity with every single day.

The Instagram Story feature allows people and brands to share photos and videos with their followers, where each post they share dies and disappears after 24 hours unless you add them to your profile as enduring “highlights”. Instagram users can reach out to their Instagram Story by clicking on the profile picture, which will be delineated in bright orange to illustrate that your profile has an active Story ready to be viewed.

Considering the rising popularity of this new-age platform, Instagram marketing in Sydney has become the need of the hour for marketers looking to gain traction in the fast-changing business world. Do you know that Instagram Stories have accumulated 300 million daily active users — which is almost double the amount of daily active Snapchat users?

Instagram Stories give brands a way to broadcast messages and get into engaging conversations in an even more unpremeditated manner than social media generally affords.

Instagram users with more than 10,000 followers can reveal additional Stories features, including the capability to link to Instagram profiles and add outside links to each Stories post. To go through the link, viewers just swipe up on the image or video. Stories are undoubtedly a wonderful way to connect on a more personal level with your followers, and to bring traffic to specific web pages — such as a blog post, news article, or a shopping cart — through the "swipe up" feature.

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