One of the most powerful
strategies you can employ to promote your content is Influencer Marketing. In
this post, you’ll get to understand the ins-and-outs, so you can start
optimizing it for your business.
It’s hard to perceive content
marketing without social media. Both count on an extremely human propensity,
and that is to converse and share. Ever since the beginning of time, there’s
been an exchange of information and opinions.
The Rise of Influential Marketing
The biggest reason why influencer
marketing surged in popularity is that rather than targeting an entire audience
(which may be dispersed across different channels) and strengthening your
network, you can save time by using other people’s networks (OPN).
Influencers have already
developed an audience that loves coming back from them. They’re honored in
their communities and pursued by people who care about same topics. Accordingly,
if an influencer shares your content, you won’t just be reaching more
people–you’ll be reaching them in a more powerful way. This clearly reflects in
the point that there has been a rise in the number of social media influencersin Australia.
Let’s check out these statistics
about social media influencers.
- 74% of consumers rely on social networks to drive purchasing decisions (Source)
- 40% of consumers make the use ad-blocking tech (Source)
- 40% of Twitter users made a purchase decision based on a tweet (Source)
- · 5.2x increase in purchase resolved by Twitter influencers
- 67% of marketers brand content with the help of influencers in Australia
If you’re looking for an
influencer to intensify content, it’s no longer enough to get the influencers
or an influencer marketing agency in Sydney.
In fact, in some cases, you’ll
even come to know that an influencer’s follower engagement reduces with
follower growth. Size of the audience doesn’t guarantee results for your
business.
If you wish to promote your content
with influencer marketing, you want:
- Influencers who have fervent and engaged follower bases
- Influencers who are authoritative and knowledgeable about the position
- Influencers who are aware of your content
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