Instagram is indisputably one of
the most important social channels around, and we’re affirmative that any
marketer not yet using it is losing out on something massive. Whether you handle
the social media of a big firm, a small business, or you’re utilizing it to market
your own personal brand, including Instagram into your marketing strategy is a
must! Not actually sure why Instagram good for business? Just take a look at
the following points to find out.
- Instagram in based on storytelling
People always prefer stories. We evolve
with fairytales and happily, we become absorbed in following the twists and
turns of celebrity information, and we’re haggard to individuals with a natural
gift for unfolding dramatic or funny events. Storytelling is an inherent part
of human nature.
- Visual content is the key
hotos are the most-engaging
content on the Web, with visual posts producing 650% higher engagement than
text only posts. It follows that Instagram is a great platform to engage your
fans and keep them coming back for more. Using Instagram to test what
reverberates with your audience aesthetically will help you develop your
branding across the board, and you can include the imagery you use on Instagram
into your other marketing channels, such as your blog and email newsletters.
- Reach to more with Instagram marketing in Sydney
With over 700 million active
users on the platform, Instagram offers corporations a great potential
audience. When posting on Instagram, hashtags are the most preferred way of making
your content out there and in front of the most fitted people.
- Engage with the community
Instagram truly has the best
average engagement rate of all the primary social channels, overcoming Facebook
and Twitter. In fact, it even has a better brand engagement rate, which exhibits
the audience on Instagram is more open to branded content than they are on
other platforms. Celebrities like Tammy Hembrow have become a sensation on
Instagram by engaging with the community like no other.
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