The tremendous rise of social
media has led to the growth of the influencer marketing industry, which is
expected to take up a $5 to 10 billion share in advertising by 2020. Instagram
precisely is scheduled to play a great role. At 700 million monthly active
users and a daily active user base of 200 million users on Instagram Stories
alone, Instagram has a far-reaching audience that underwrites a massive amount
of content every single day.
Considering the high and rapid
growth of Instagram reach, companies of all types and sizes have started
embracing Instagram marketing in Sydney.
If you’ve spent even a few
minutes on Instagram, there’s a high chance you’ve come across an influencer
post. Once a small space with just a few key players, influencer marketing in
Sydney on is on pace to become an $8 billion-dollar industry by 2020.
And in regard to influencer
marketing, Instagram is by far the most awesome performing platform for brands
to reach new audiences rapidly. It’s also the best channel for social action —
with an average 3.21% engagement rate compared to 1.5% across all social
networks, Instagram users are more likely to comment, like, and share the
content they take in.
Instagram influencer marketing
removes the barriers of conventional advertising because customers are
presented to your brand from a trusted source (the influencer) on an authentic,
casual platform (Instagram).
When an influencer advocates a
product or service on their platforms, it can come across as a trusted
recommendation from a friend. This is certainly hugely advantageous to brands —
it gives them direct access to target markets for just a fraction of what
they’d pay for a traditional ad. Celebrities like Tammy Hembrow have become a
new driving for brands to leverage the power of social media.
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