Though there are hundreds of
social media platforms available in the country to choose from, there is one
platform that has captured the attention of large number of people is
Instagram. From many, it is just a tool to upload and share photos and videos.
But at the same time, it is like a boon for businesses when it comes to
marketing their products & services.
If you’re willing to invest in
social media marketing in Sydney, it is necessary that you pay closer attention
to Instagram marketing in Sydney to reap unprecedented level of results. Want
to know how and why? Continue reading below.
Instagram, and other visual
content portals like Pinterest, are getting extremely popular for a reason.
We’ve heard the phrase “a picture is worth a thousand words” myriad times since
we were progenies. Being marketers and content creators, why wouldn’t you want
to take benefit of images as part of your content marketing strategy? Just
think how much less typing you’d have to do!
Instagram is an entire food of
visual stimulation encouraging interaction at its highest levels. If you’re
seeing any success with visual marketing on the other platforms you use, think
of the capabilities you have on a site dedicated solely to Instagram marketingin Sydney.
One of the reasons Instagram
posts get such extreme levels of engagement is that posts are extremely
visible. There’s no Edgerank or other algorithm that intentionally exhibits your
posts. Every single one of your posts will appear in the feeds of every single
one of your followers!
Photos directly transmit emotional
replies. You can feasibly use your posts to instigate powerful emotions in your
audience in order to produce the reactions you want. If you want people to
donate to your non-profit, make the use of images that provoke the desire to
participate and donate. If you want to celebrate a milestone or attainment with
your audience, go for posts that stimulate those emotions.
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