Is it a good strategy to hire social media influencers in Australia for a product campaign?

 

It’s a well-known point that collaboration with social media influencers in Australia can bring you amazing and unexpected results. But often people encounter some trouble because it’s a little bit difficult to find out how many people should take part in the campaign. Unfortunately, there is no right and tested formula for all cases. It majorly depends on different aspects. Let’s get to know more about it in a detailed way.

What type of influencers do you need

There are three major categories of influencers: micro (10-100K followers), macro (500K-1M followers), and celebrities (more than 1M). Certainly, you should understand, that partnership with celebrities is much more costly than with micro-influencers. But if you have a large-size budget, the most preferred option for you is to hire one celebrity, 2-3 macro-influencers, and 5-7 micro-influencers. Though, cooperation only with micro-influencers can be very advantageous

In order to choose the best social media influencers in Australia, it is recommended to hire a reputed influencer marketing agency in Sydney that can understand your business promotion objectives and suggest the right mix of influencers for your business.

Influencers can make a good advertising for everything: whether it’ll be a new product launch or anupcoming event. But if it's something unique or relates to a not very prevalent circle you should understand that it’ll be difficult to get many influencers. The more uncommon industry the fewer influencers there is.

You can choose the most proper way of collaboration with influencers: sponsored post, reviews, and ambassadorship. And this viewpoint also influences the number of participants in your campaign. Sponsored posts are repeatedly used way of promotion with bloggers. In this scenario, the influencers number depends primarily on your budget.