Instagram is one of the most
significant and most effective marketing platforms in today’s times. It is
great for content marketing and paid advertising and, at the same time, for
communication and customer service. It has the capacity to drive great
engagement and better-than-average return on investment for a marketer, brand
or agency.
If you’re looking to make the
most out of Instagram marketing in Sydney, it is important for you to know the
happenings in the digital world. And it is always a good idea to hire a reputed
digital agency in Sydney.
IGTV is a game changer
Announced and launched in June,
IGTV is the latest video platform devoted exclusively to mobile users. Unlike
YouTube and other videostreaming platforms, IGTV is meant for vertical video
playback and, thus, appropriate for marketers and content generators that are
addressing a mobile only audience.
Micro-brand to rule the platform
If you look at how Instagram has
grown over time and poised to, you will come to know something quite
distinctive to this platform. Regarded as a true social channel, Instagram
favors micro-brand marketing and, in fact, it is evident to notice an explosion
of small companies and brands on the platform.
Instagram prefers interaction and
storytelling, and it is quite dissimilar from other news-centric social media
platforms. This is why it has become one of the best content distribution
channels for micro-brands.
Stories ads
Instagram Stories has become one
of the most important parts of the platform since the beginning. It’s perfect
for day to day users and ideal for advertisers that want to communicate direct-to-the-heart
messages to their audiences. With Stories ads, marketers would be able to embed
your banners between the slides of other people’s stories and do it really
powerfully, since this paid option permits for full screen banners.
Ecommerce shops
While Instagram marketing inSydney is not yet a platform that provides native eCommerce features, it can be
said that it’s at least eCommerce favorable. There are a lot of shopping
features already in place, and you can hope for more developments in this domain
in the future.
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