Get to know the essentials of social media marketing

Social media is omnipresent these days. In fact, you might have come across this special article due to social media if you found it shared via Twitter, Facebook or LinkedIn. Or maybe you’ve already gauged in with Instagram today, stared at Snapchat, or put in a recipe on Pinterest. If you didn’t use any of these social media platforms, maybe you’ve been on Reddit, Tumblr or Flickr or you’ve seen a video on YouTube. And if you haven’t browsed any of these top social media platforms yet today, you possibly will before the day is over!

Social media is so prevalent that we can be confident you’ll use it today in some way.The most leading social media platform is Facebook so far, with 68 percent of adults on Facebook. Instagram is placed in second with 35 percent, then Pinterest at 29 percent, Snapchat at 27 percent, LinkedIn at 25 percent, and Twitter at 24 percent. However, people aren’t there exclusively to be social. According to SproutSocial, 7 out of 10 Gen Xers will purchase something from a brand they follow, 30 percent of Millennials engage with a brand on social at least once a month, and 60 percent of Baby Boomers are searching for advertising on social media.

Develop a social media marketing strategy

While dealing with a leading social media agency in Sydney, make sure to get a full-fledged social media marketing strategy. 

Go LIVE with Video

Videos have become the need of the hour. Hundreds of millions of videos are watched on Facebook every second, with videos outdoing images on Facebook, garnering more views and engagement.

Switch to micro influencer.

People are more likely to trust what another person says about you than what you say about you, and 71 percent of folks are more likely to make a purchase online if others suggest it.