Alike everything else, digital
marketing is set to undergo a big change in 2019. One of the foremost reasons
we are witnessing this digital marketing change so much is because of the
inclusion of new technologies. But also, because the web is becoming saturated.
SEO is no longer same
In the year 2018, 2 out of every
5 adults preferred voice search at least once per day. But in 2020, 50% of all
searches will be performed through voice search according to ComScore.
Employing a good digital agency
like NEON Model could be a feasible way to handle this.
More complex algorithm updates
are in queue
Yes, as per Moz, in 2018, there
was a total of 12 updates.
Though it looks like a lot, it
isn’t. In 2017 there were 13 updates and in 2016 there were 11. In other terms,
Google has been averaging 12 updates per year if you mixed the confirmed
updates with the “unconfirmed” ones.
The changing face of blogging
Out of those 1.8 billion sites,
nearly 1 billion of them are blogs. That’s unevenly 1 blog for every 7
individuals out there.
Nonetheless, Google preferred
content. Everyone was referring how content is king because if you come up with
high-quality articles Google would rank them due to one easy fact… they
required content in their index.
But as time went by, Google no
longer had a scarcity of content. One can go as far to say that there is
excessive content for them to pick from.
Budgets will start shifting into
conversion rate optimization
As
you can witness it has continually augmented even during recessionary time
frames. Definitely, some of it has to do with more people becoming online. But
also, the cost per click is increasing.
Same
with Facebook Ads. There are hundreds of affiliates who used
to make over a million dollars a year in income as Facebook Ads were so cost
effective.
No
matter what changes are set to emerge in 2019, consulting a good digital agencyin Sydney like NEON Model Management could be quite
helpful.
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