Though it has spread its wings to
great extent, Instagram is one digital platform that is still a mystery for
many. It is a hub for brands to establish a lasting connect with their
customers worldwide. But with all that noise, how can you be sure your company
will be heard? The answer is with a winning Instagram marketing strategy!
If you’re looking to leverage the
power of Instagram marketing in Sydney, here is how you cam make the most out
of it.
When creating an Instagram
marketing strategy, it’s necessary to keep palpable business objectives at the
forefront to avoid wasting time and resources. Write a list of targets that
you’re aiming to hit through Instagram marketing. These will naturally vary
depending on business and industry, but could be anything from nurturing an
engaged community, to surging brand awareness, to initiating conversions!
Possibly the most critical part
of your Instagram marketing strategy is determining what to post in order to
best vitrine your brand AND reach your business objectives. Content creation
uses a large amount of possessions in a company, so you want to be setting it
right. This phase of the Instagram marketing strategy involves considering the
following forms of content for your audience:
·
Photos
·
Videos
·
User-Generated Content
·
Stories
Based on your audience and
competitor research, you perhaps already have a better idea about the type of
content that will work best for your Instagram marketing. For instance, if you
sell a product which is photographable, obviously your product will be the
basis for your content. Whereas if you sell an online or in-person service, it
might be that you share worthy information or updates in the type of text posts
or document your company culture with behind-the-scenes visions.
Celebrities like Tammy Hembrow
have been featuring brands over Instagram to make people follow a certain
product or service.
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