Why influencer marketing has become so much popular?

 

Though influencer marketing is not a novice concept within the market, it has become tremendously popular in the last few years. As the industry around us becomes more technologically enriched, influencer marketing has come into limelight and brands are putting in more time and effort to the approach than ever before. According to a reputed influencermarketing agency in Sydney, it is recommended to include influencer marketing as part of a consistent digital marketing plan to help get brands on the light.

What is influencer marketing?

Influencer marketing refers to an association between a brand and an influencer. The influencers in Australia highlight the brand's products or services through diverse media channels such as Instagram and YouTube. Not to be muddled with celebrity authorizations, influencer marketing does a lot more than just attach a popular celebrity to a brand. Influencers are known to be reliable personalities within a niche community and maintain a loyal following. Moreover, they generally possess knowledge or experience about what they are advertising.

The importance of influencer marketing in today’s world

Not long prior to technological advancements, television was almost the only mass media for people and was one of the major platforms marketers used to advertise to the society. Nowadays, with the development of the internet and the popularity of social media platforms such as Instagram, Facebook and YouTube, consumers have got unmatched freedom and choice over the content they want to get. This raises some issues brands. As their target audience remains to spread out over different types of media, it becomes progressively difficult to reach out to them.

As an outcome, marketers found that influencer marketing could be a great way to deal with the problem. It enables brands to find and advertise straight to their target audience. Consumers are becoming increasingly cynical of brands and their marketing strategies, and building trust is of utmost importance. Advertising through influencers in Australia permits brands to promote through people that a niche community watches, engages with and trusts on a regular basis.